Monday, September 16, 2013

The Story Of - Review

JAICO'S CREATIVE COMPANIES SERIES explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Did you know - The Amazon we know today began in a garage with Jeff Bezos and a few employees developing software?

We bring you the origins, leaders, growth and products of, and undisputed giant in the e-commerce market.

Inspirations drive the world. They make us live, and believe in the goodness of fate. They provide us with the courage to take risks and steer safely through challenges. We all love to read stories that motivate, and inculcate within us the desire to excel.

Jaico comes forward with its Young Readers Series to satiate our aspiring minds. The Story of, one of the offerings in this series, narrates the tale of the largest e-commerce site that is ruling the roost today. Sara Gilbert, the author, brings forth the origin and rise of, specifying key milestones that shaped the company and made it a market leader in its domain.

The book narrates the story of Jeff Bezos, who quit his lucrative job as Senior Vice President in a prominent New York investment company; the reason – he wanted to start a venture of his own. The internet was in boom then and he sensed a huge potential with the growth of the World Wide Web. Jeff had conceptualized an online book-store, and he was keen to put his ideas into practice. Books were easy to acquire, and catered to the taste of millions and billions of people across the globe. Jeff wanted to cash in on this idea before others too identified this opportunity. had high initial sales, but suffered losses in its first few years due to maintenance costs. Jeff had to undertake several measures to minimize the costs and maximize the profits. His efforts bore fruit, and soon emerged as the front runner in the field of e-shopping and e-commerce.

Several exciting innovations helped the company march ahead of its competitors. The “Search Inside” and “Look Inside” features provided flexibility of browsing the books to the prospective buyers. They could now take a sneak peek into a few pages of the book before buying it. Another leap-ahead came in the form of eBooks. wanted the readers to enjoy eBooks in the same way as they marveled over paper books, and thus the Kindle was invented. A few years into its launch, and the Kindle soon became the most gifted item in the history of the company. As they say, the rest is history.

Jeff announced another interesting project in 2005 named Blue Origin, something a space enthusiast will really look forward to. The project aims to ferry space tourists and scientists to and from outer space. Interesting! After ruling the earth, Amazon now looks all set to expand its territories beyond the horizon.

And this makes Amazon what it is today. Jeff’s strong will, coupled with a set of enthusiastic employees, and a sure-win concoction of determination, hard work and perseverance have led to the success of this company. This is just the beginning, and with Jeff, the Mastermind, you can never fathom the heights that this firm can achieve. We can just wait, and watch, and in the meantime enjoy the wide range of services that Amazon has in offer for you, me, and everybody.

Sara Gilbert presents a very insightful tale, and laced with interesting anecdotes, this quick read definitely deserves a place in your book shelf.

Title: The Story of
Author: Sara Gilbert
Publisher: Jaico Publishing House
Publication Year: 2013
Language: English
Binding: Paperback
No. of Pages: 72
Price: ₹ 99
My Rating: 4/5


  1. Very interesting review! Seems an inspirational read...

  2. I wanted to read this book..
    now I want it more :P

  3. Very inspiring review of a man with a positive approach towards life.I will read the book as early as possible.