Tuesday, November 18, 2014

Toilet For Babli

We talk of progress, high end development, and initiatives to bolster the nation’s economy. There has been widespread improvement for sure, in various fields, and we have all benefited from that. However, one major issue that still needs to be dealt with is open defecation.

We, sitting in the luxury of our homes, may not be able to grasp the hazards of open defecation at first. We have toilets that serve our needs of sanitation. However, what about those who do not have these basic amenities at hand that we always take for granted. In several parts of the country, especially in rural areas, people still have to defecate in the open, just because either there is no toilet available at their homes, or the public toilets have become too dirty by constant use and lack of cleanliness. Poverty forces people to adopt such extreme measure which is unhygienic as well as unsafe.

Open defecation leads to several diseases like diarrhea, intestinal infections, typhoid, cholera and hepatitis. Due to lack of medical facilities in those areas, these diseases eventually lead to death. The worst affected are the women and the children. Open defecation leads to safety issues too, especially after sunset or before sunrise.

Women and girls have to search for places for open defecation when it’s dark, away from evil eyes, and that leads to several cases of crimes against them. Often we have read about incidents of rapes and sexual molestation when a woman or a girl goes out in dark to find a place for defecation. This in turn impacts their dignity and injures them both physically and psychology. Fear grows in their mind and causes serious repercussions. For girls, this constant fear often leads to depression, due to which they are not able to concentrate on their studies and other healthy activities.

Thus, as a responsible human being, it is for us to look into this matter and take proper actions. The Government surely tries its best, but we, the citizens too should act in a matured manner and work towards the betterment of our nation by undertaking initiatives related to areas like health, sanitation and safety. By utilizing our free times in such causes, we can surely make a difference in the lives of several million people.

Domex, the leading toilet cleaner brand of Hindustan Unilever Lever, has come up with a noble program named as the Domex Toilet Academy (DTA). The World Toilet Day is celebrated every year on 19th November, and Domex makes the day special with its well thought of initiative. It aims to build several toilets in villages and rural areas that do not have proper sanitation. Its pilot project in Junapani in Maharashtra is going in full flow, aiming to make it an open defecation free village. DTA plans to undertake similar measures in other parts of Maharashtra and Odisha, and then in the entire country. It is collaborating with various local groups to spread awareness and educate the villagers about the disadvantages of open defecations and the benefits of healthy sanitation.

You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.

This is my official entry to 'Toilet for Babli' contest organized by Indiblogger in association with Domex.

Check out the official page below:


  1. that's a very nice initiative by Domex. Nice post :)

  2. I really appreciate this initiative and I think one click from our side will not require too much effort!
    Good one Amrit :)

  3. Even if it is for ad-sake this is a noble initiative.