JAICO'S CREATIVE COMPANIES SERIES explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
Did you know - The Amazon we know today began in a garage with Jeff Bezos and a few employees developing software?
We bring you the origins, leaders, growth and products of Amazon.com, and undisputed giant in the e-commerce market.
Inspirations drive the world. They make us live, and believe
in the goodness of fate. They provide us with the courage to take risks and
steer safely through challenges. We all love to read stories that motivate, and
inculcate within us the desire to excel.
Jaico comes forward with its Young Readers Series to satiate
our aspiring minds. The Story of Amazon.com, one of the offerings in this
series, narrates the tale of the largest e-commerce site that is ruling the
roost today. Sara Gilbert, the author, brings forth the origin and rise of
Amazon.com, specifying key milestones that shaped the company and made it a
market leader in its domain.
The book narrates the story of Jeff Bezos, who quit his
lucrative job as Senior Vice President in a prominent New York investment
company; the reason – he wanted to start a venture of his own. The internet was
in boom then and he sensed a huge potential with the growth of the World Wide Web.
Jeff had conceptualized an online book-store, and he was keen to put his ideas
into practice. Books were easy to acquire, and catered to the taste of millions
and billions of people across the globe. Jeff wanted to cash in on this idea
before others too identified this opportunity.
Amazon.com had high initial sales, but suffered losses in
its first few years due to maintenance costs. Jeff had to undertake several
measures to minimize the costs and maximize the profits. His efforts bore
fruit, and soon Amazon.com emerged as the front runner in the field of
e-shopping and e-commerce.
Several exciting innovations helped the company march ahead
of its competitors. The “Search Inside” and “Look Inside” features provided
flexibility of browsing the books to the prospective buyers. They could now
take a sneak peek into a few pages of the book before buying it. Another leap-ahead
came in the form of eBooks. Amazon.com wanted the readers to enjoy eBooks in
the same way as they marveled over paper books, and thus the Kindle was invented.
A few years into its launch, and the Kindle soon became the most gifted item in
the history of the company. As they say, the rest is history.
Jeff announced another interesting project in 2005 named
Blue Origin, something a space enthusiast will really look forward to. The
project aims to ferry space tourists and scientists to and from outer space. Interesting!
After ruling the earth, Amazon now looks all set to expand its territories beyond
the horizon.
And this makes Amazon what it is today. Jeff’s strong will,
coupled with a set of enthusiastic employees, and a sure-win concoction of
determination, hard work and perseverance have led to the success of this
company. This is just the beginning, and with Jeff, the Mastermind, you can
never fathom the heights that this firm can achieve. We can just wait, and
watch, and in the meantime enjoy the wide range of services that Amazon has in
offer for you, me, and everybody.
Sara Gilbert presents a very insightful tale, and laced with
interesting anecdotes, this quick read definitely deserves a place in your book
shelf.
Very interesting review! Seems an inspirational read...
ReplyDeleteThanks Shaivi :-)
DeleteI wanted to read this book..
ReplyDeletenow I want it more :P
Yeah you should go for it :-)
DeleteVery inspiring review of a man with a positive approach towards life.I will read the book as early as possible.
ReplyDeleteSure :-)
Delete